what is happening in their neighborhood, and 3. what is going on in the boroughs of Queens and Brooklyn which affects their lives. Our readership is heavily made up of civic members, families with children in schools, people who attend religious services and people involved in community sports. We have subscription programs for organizations in our communities, because those people are the ones who are active. They are the ones with the purchasing power who support our merchants.
Queens County is made up of a series of towns broken into THREE distinct areas. Established in 1873, the Newtown Register (from which we evolved) covered the local news for the Western Queens community. Today four of our newspapers cover this diverse area. They are the Queens Ledger,the Glendale Register, the Forest Hills/Rego Park TIMES and the Astoria/Long Island City/Jackson Heights JOURNAL
Established in 1909, the Observer weekly newspaper of Richmond Hill published weekly for that town in South Queens. In 1912, the Leader weekly newspaper of Woodhaven combined with the Observer newspaper and the LEADER/OBSERVER newspaper of South-Queens was formed. Today this newspaper is the premier paid weekly community newspaper in South Queens covering Woodhaven, Richmond Hill, Ozone Park, Jamaica and Howard Beach.
In Eastern Queens we publish the Queens Examiner. Our motto; “we not only cover the news, but we are part of the communities we serve” sets us apart from any news agency which touches the area. Our rich history and passionate positive coverage allows us to be part of everything which happens in the towns we cover. We are the best advertising medium you could possibly choose.
In Brooklyn the Greenpoint STAR and Brooklyn Northside NEWS covers those great neighborhoods in Brooklyn which are vibrant and growing. The Brooklyn Downtown STAR covers central Brooklyn like a glove.
|LIC, Astoria, Jackson Heights Journal 23,000|
|11101||Long Island City||3800|
|Queens Examiner 16,000|
|Rest of Queens||3500|
|Queens Ledger 30,000 (established 1873)|
|Rest of Queens||6700|
|Forest Hills/Rego Park Times 18,000|
|Rest of Queens||1500|
|Greenpoint STAR & Brooklyn Northside NEWS 15,000|
|Leader Observer of Woodhaven & Richmond Hill 25,000|
|11420||South Ozone Park||2300|
|Rest of Queens||2000|
|Glendale Register 8,000 (established 1935)|
|Rest of Queens||3200|
|Brooklyn Downtown STAR 15,000|
|11206||Williamsburg East & Bushwick||3,000|
|11205||Navy Yard, Clinton Hill, Fort Greene||4,000|
|11217||Downtown Brooklyn, Boerum Hill|
|11201||Brooklyn Heights, Park Slope, Downtown||4,000|
QUEENS LEDGER established 1873
LEADER/OBSERVER of Woodhaven & Richmond Hill established 1909
Glendale REGISTER established 1935
LIC/Astoria/Jackson Heights JOURNAL established 1986
Forest Hills/Rego Park TIMES established 1995
Queens EXAMINER established 1999
Greenpoint STAR & Brooklyn Northside News originally established 1898
Brooklyn Downtown STAR originally established 1841, re-established 2004
The Queens LEDGER www.queensledger.com
The Queens EXAMINER of Eastern Queenswww.queensexaminer.com
The Forest Hills/Rego Park TIMES www.foresthillstimes.com
The Glendale REGISTER www.glendaleregister.com
The LEADER/OBSERVER of Woodhaven, Richmond Hill & Howard Beachwww.leaderobserver.com
The Long Island City/Astoria/Jackson Heights JOURNAL www.LICJournal.com
The Greenpoint STAR & Brooklyn Northside NEWS www.greenpointstar.com
The Brooklyn Downtown STAR www.BrooklynDowntownstar.com
Published by Queens Ledger / Greenpoint Star Inc.
Mission: “Introducing Queens To The World.”
The Queens our grandfather loved and built is no more. But the “Queens passion” he created here will last forever. “It’s Queens,” a magazine from the company that publishes the “Queens Ledger & Brooklyn Star” weekly newspapers, is a quarterly publication about the life-styles of those Queens hot shots who are paving the way for a new generation.
They are: the developers, the restaurant owners, the doctors, lawyers, educators, entrepreneurs, manufacturers, gallery owners and yes – even the legislators, who are putting into place the plan by which Queens will expand in the next generation. They are the movers, the shakers, the trouble makers of the borough.
How Often: Published quarterly in January, April, July and October.
Printing & Distribution: A glossy magazine 8 inches wide by 11 inches high, 4 color high quality glossy pages throughout. 15,000 copies are printed and distributed through Hudson News on more than 800 newsstands throughout the city of New York. Some are distributed free, some are mailed to 2,500 select residents and 1,000 businesses in Queens, including movers and shakers and policy makers. Subscriptions are $7.95 a year.
On-line: Select pages and stories will be available from “It’s Queens” on line it is at www.itsqueens.com
Social Media Marketing is defined by a new set of characteristics:
It Is Participatory
We have FREE Classified ads, blogs, featured bloggers, business bloggers, a list of 45,000 searchable businesses on our site, event calendars, users who communicate with their own community and much, much more. There will certainly be content and conversations that are brand-generated, but they will be the minority. The goal is to get your users to talk.
The Queens Ledger / Brooklyn Star Community Weekly Newspaper Media Group enables Social Media Marketing by building on-line communities that combine four key areas of capability:
Traditional marketing has typically had two major forms:
Both of these types of marketing are characterized by a few common attributes: