Liza Diaz, property manager of the outdoor shopping mall at 80-00 Cooper Ave., made the announcement of the new stores last week along with a lineup of summer events in the recently renovated 10,000-square-foot open-air performance space.
“New stores like ULTA are just right for this property,” Diaz said. “We’re focused on bringing exciting new retail and food concepts to our community.”
With a summer of concerts from local bands like T.J. Foxx and Ozone Park’s Russ Cuomo starting on July 5, along with weekly movie nights and family-oriented events, marketing manager Peter DeLucia, Jr. said the team at Macerich plans on providing an, “aggressive summer schedule,” just like last year.
“We’ve had increased traffic last year and we’re one of the few that did have increased traffic on the East Coast,” DeLucia said.
Since Macerich purchased the Shops at Atlas Park, the 375,000-square-foot retail and office space has since brought in new retailers like Forever 21 and Charlotte Russe.
DeLucia added that Macerich is open to bringing in local businesses to add to the mix, part of a plan laid out after purchasing the mall for $54 million back in 2011, however the company has yet do so.
“We constantly meet with local businesses,” DeLucia explained. “I started a year ago and just now it's starting to come to fruition now. There are meetings on top of meetings for these things, and there are deals we’re sitting on for months.”
Community Board 5 chair Vincent Arcuri said he hopes they find a way of stepping out of their commercial design, however he does not think that it is a likely future for the company.
“We tried to explain to them what the people are looking for, but they’re marketing from a corporate end with people they know rather than businesses that they don’t know,” Arcuri said.
Glendale Civic Association president Kathy Masi said she approves of the work that Macerich has done towards bringing in additional foot traffic.
“I think people don’t understand that this is a huge corporation,” Masi said. “ I don’t think local businesses can afford it there, so I think they have to go with the large chain stores.”